If you’ve registered your business for a booth at a trade show, you’ll be situated in a sea of other businesses. Custom mail services can help you stand out with professional graphic design and marketing collateral that entraps roaming eyes and keeps you at the top of visitors’ minds.
Here are a few key reasons you should provide business brochures at your trade show booth:
Brochures are like informational souvenirs
It’s easy to be forgotten in the thick of the trade show rush, so you want to leave people with references. When potential customers return to their offices and look through their trade show treasures, a well designed business brochure can quickly refresh their memory of meeting with you. If you’ve had a compelling conversation about how your services can benefit them, your brochure will jog their memory about your offerings.
For trade show visitors who didn’t have time to stop by your booth or get an opportunity to chat, your brochures will fill them in on what they missed. They can also share the brochures with colleagues or other parties involved with choosing to work with you.
Stand out from competitors with professional design
Chances are you weren’t the only business in your speciality at the trade show, especially if it was for a specific industry. Brochures can be a powerful tool to put you on the top, even if your business has nothing to do with graphic design services. Merely having professionally put-together marketing collateral gives the impression that your business provides high quality products or services.
Great graphic design can help with more than your brochures. It can help with your business cards, direct mailers, flyers and more. In addition to visual design, the physical feel of your collateral can help promote your business. Think about the difference of holding a brochure printed on generic printer paper versus on a glossy sheet. High quality visuals and materials will work together to make a powerful impression that lasts longer than those of competitors with less professional collateral.
To design gorgeous marketing materials, you need a company logo, color theme, and font style—which you can decide with your custom mail services provider.
Partner brochures with business cards for twice the impact
Business cards are a must. Trade show or no, your business needs to be represented by quality cards. Custom mail services can help you with both cards and brochures, and design them to complement each other. You can hand them out separately to booth visitors or paperclip them together in a neat package, along with other trade show goodies. With gorgeous designs, your brochures and cards will portray your business as professionally, high quality, and an ideal choice.