One of the advantages of receiving custom mail services is you can create a customized mailing list that matches your objectives. You can customize a mailing list that targets occupants, homeowners, businesses, new movers, or a combination of these factors. Business mailing services include helping businesses create mailing lists that reach the right target audience.
Since the quality of your mailing list is the most important factor determining the success of your direct mail campaign, let’s review a few tips to grow your mailing list.
Tip #1: Use Specific Criteria
One of the most helpful tips is to target your mailing list by using as specific criteria as possible. A successful mailing list uses targeted criteria such as states, cities, and zip codes. You can narrow your mailing list even more by considering demographic factors, such as age, gender, income, and home ownership.
Tip# 2: Start with a Small List
If this is your first or 20th time creating a mailing list, you have a better chance of growing your mailing list if you start small. With a small list of recipients of your direct mail pieces, you can test your message on a much smaller scale, and then fine-tune your message to attract more subscribers. Starting small with a mailing list also provides you with the opportunity to discover new demographic and geographical criteria.
Tip #3: Leverage the Power of Email
Direct mail marketing does not have to be an all-or-nothing proposition. You can leverage the benefits of email to grow your direct mail list. For example, you optimize a direct mail piece to highlight a key upcoming event. Then, you send out an email as a reminder of the upcoming event. Make sure you follow the same graphic design standards for both emails and direct mail pieces to ensure consistency in your message. Digital printing can help create consistent graphics for emails and direct mail pieces.
Tip #4: Conduct Frequent Tests
How do you know how well your direct mail marketing campaigns are doing if you do not test to determine the key metrics. Testing also involves experimenting with different layout formats, as well as using different sizes for letters and postcards. The size of the print you use can change as well to determine the most effective format. Direct mail automation tools make it easy to test the effectiveness of your direct mail marketing campaigns.
Tip #5: Collaborate with a List Provider
One of the fastest and most accurate ways to discover list options involves working with a highly-rated list provider. The best list providers collaborate with experienced direct mail marketers to guide them in the right direction when it comes to starting mailing lists. This tip is especially helpful for first-time direct mail marketers.