You have countless digital tools to help you get the word out about your business. What if we told you that promoting your business by using postcards is one of the most effective and affordable ways to build the type of brand awareness that increases sales.
Let’s see how custom mailing services for postcards can increase awareness of your business.
Handing out branded postcards helps your business reach the right audience. You can promote an upcoming sale, offer a limited-time discount on one of your products, or boost brand awareness by promoting a customer club. The visual appeal is what attracts your target audience to read the content written on the promotional postcard.
Whether you place your postcards in shopping bags or hand them out at your business, you want to ensure your target audience reads the postcards. One of the most popular ways to get your promotional postcards read by customers is to turn the postcards into coupon cards. Many service-oriented businesses such as hotels, salons, and restaurants hand out coupon cards during the first visit made by a customer.
Businesses that provide specialized services like dentists and attorneys benefit from sending out postcards as reminders of upcoming appointment dates and times. Sending out reminder cards and asking for a confirmation by mail or phone represents an effective way to reduce the number of no-call, no-shows. Convenient reminder postcards reduce the number of appointments that need to be rescheduled.
Think about how you feel when a company thanks you for your business. The gratitude translates into more loyalty to what the company has to offer in terms of products and services. Take advantage of building goodwill by sending thank you postcards. You can thank a first-time customer for choosing your business, as well as a long-time customer who deserves a well-thought-out thank you postcard.
Time is Running Out
Postcards are made to promote discounts and other types of special offers that your business runs on a consistent basis. The key to sending out discount and other types of special offer cards is to instill a sense of urgency. Something like “You have just four days to act on this tremendous offer” can motivate a customer who has straddled the fence concerning one of your special offers.
Creating a powerful call-to-action is the key to motivating customers to take advantage of an upcoming sales special.
Let’s say your business is about to celebrate an anniversary. Do you want to promote the upcoming anniversary through impersonal social media channels? The more effective solution to boost awareness about the special event is to mail postcards to the customers that have joined your mailing list. Although using postcards to connect with your target audience is a kind of old-school way of doing business, you can modernize the print by working with a digital printing service.