For more than 100 years, offset printing techniques allowed businesses to communicate with consumers without having to break the bank by investing in equipment that created stylish correspondence. Digital printing services, which came into play in 1991, revolutionized the way businesses attracted new customers, as well as remained in touch with the loyal patrons of their businesses.
More than 30 years after the introduction of digital printing services, the technology remains relevant for businesses for five significant reasons.
Better Quality
Initially, offset printing techniques produced higher quality correspondence. Thirty-plus years of developing advanced digital technologies have pushed digital printing services into the number one spot for developing quality printing options. It is not just the print that looks better; colors are brighter, lines are sharper, and photographs appear much clearer when you opt to go digital with your printing company’s services.
More Affordable
Offset printing techniques require an investment in plates and setup fees, which companies pass on to customers in the form of higher prices. On the other hand, digital printing services do not require such a substantial investment in equipment, which allows digital printing companies to pass on the savings to customers that need low-volume correspondence such as posters, brochures, and business cards. Even higher-volume orders are best completed by using digital technology.
Order Flexibility
Before the advent of digital printing services, companies that specialized in offering offset printing techniques had to change out plates every time a customer required a change in an order request. For example, a customer that wanted 500 business cards printed and then 200 flyers printed after that had to place two separate orders. With digital printing services, your company can place an order for both types of correspondence and the company completing the order can provide both printing services at the same time.
Faster Order Completion
The flexibility for custom mailing has helped companies devoted to providing digital printing services increase the rate of production for all types of orders. Plates do not have to be changed out to accommodate different types of printing requests. Just a few clicks of a keyboard and your company’s order for any type of correspondence is sent by leveraging the power of digital technology.
Eco-Friendly
One of the unforeseen benefits of using digital printing services is the technology has reduced our carbon footprint. No longer do companies have to use certain materials to complete orders and the consumption of energy has decreased as well. Digital technology represents an effective way to create a sustainable business model for offering printing services.
Digital printing services give your business five reasons to change the way you print correspondence for your customers. Get on board today by leveraging the power of digital technology.